And usually that was nothing to do with direct sales. Those fans will never forget that event and will likely be fans for life. She believes that both sides of the relationship must be equal with ongoing value exchange and reciprocation. A solid book and a must read! People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. She has helped many other sports celebrities build a strong fan base on Twitter and Facebook.
Sometimes, just taking a few minutes in your day can help you see everything more clearly and work more effectively. One of the things that is particularly useful about the book is that she talks a bit about voice. For this reason, I feel her work falls short of being a definitive social media guide. You don't have to be a celebrity or sports star to benefit from the information in this book. Author Amy Jo Martin is the founder of Digital Royalty and the woman who pioneered how professional sports integrate social me Learn the rules to building loyal and lucrative digital followings Renegades Write the Rules reveals the innovative strategies behind the social media success of today's top celebrities, brands, and sports icons, and how you can follow their lead.
And to you, Mom, thank you for your constant empowerment. For this assignment you will read and analyze the book using the points below to guide your reading, and ultimately your paper. But do these strategies really work for lesser-known people and companies? We held a Twitter hashtag battle between the Chicago White Sox and Cleveland Indians during a game and positioned the fan bases to face off against each other for the sake of charity. Nice motivating book, especially for one that is new to social media. At one point, I realized that the iPhone and MacBook were the boss of me! The amount of followers is less important that the intensity of that relationship. One of the things that is particularly useful about the book is that she talks a bit about voice.
I was stunned by the images of destruction. This book offers practical insights and advice that can be used to build your presence on any social media platform. Learn the rules to building loyal and lucrative digitalfollowings Renegades Write the Rules reveals the innovativestrategies behind the social media success of today's topcelebrities, brands, and sports icons, and how you can follow theirlead. Martin promises to explore both of these and more celebrity-franchise-as-brands in greater detail. Even though it was short, the book could have been shorter.
The beginning and en of the book were particularly strong with the middle at times feeling like filler. Of course one of the main discussions about social media is always metrics and return on investment. This is an entertaining and informative book about developing social media influence. The E-mail message field is required. Trust cannot be bought, sold, or finagled. From students to mom-and-pop stores to the President of the United States and everyone in between. For this assignment you will read and analyze the book using the points below to guide your reading, and ultimately your paper.
. And usually that was nothing to do with direct sales. There were no rules when I was experimenting and I found that invigorating. Just about everything he talks about on Twitter falls into one of these categories. Following Martin's rules is a good place for social media marketers to start. As I read, although I was entertained by her stories of celebrities from the sports world who are her primary customers, I became aware that she was holding real information. If you're a follower, or always wanting to do the safe same thing, you probably won't get it.
I found myself writing in the most diverse locations--from boats to airplanes, at my family cabin, and on the elliptical machine. I come to social media from a nonprofit perspective, and recently spoke at a conference full of skeptics. The trick is to figure out how to use social media in a way that's meaningful to you. The insights in this book for navigating social media are priceless. Amy's book helped me to realize that my instincts were right, and to go ahead and embrace the innovative side of marketing. Martin is ready to offer that in her online university, Digital Royal University! Within the first few pages of her book, Renegades Write The Rules, social media consultant Amy Jo Martin amyjomartin skewers a few of the more popular misconceptions about social media. I just always wanted one.
She has helped many other sports celebrities build a strong fan base on Twitter and Facebook. Martin describes a Phoenix Suns tweet up that rewarded fans with special access. She currently works for as Communications Manager for the Global Information team, where she is responsible for shaping and delivering the communications strategy. Then ask yourself, What does this offer my followers? Sports fans will love the stories that she tells about working with some of the biggest names in professional sports. She was trying to schedule a meeting, but when she looked at my calendar, she saw that I had 16 appointments in one day! I read the advance reading copy of this guide through NetGalley and at first was concerned that the author's expertise was relevant only to the world of sports celebrity - but not so.
It's also a roadmap for people looking for guidance to begin trying out Social Media. Divided I read the advance reading copy of this guide through NetGalley and at first was concerned that the author's expertise was relevant only to the world of sports celebrity - but not so. If you're not sure if your Tweets are valuable, ask your followers for feedback. It's a good way of staying centered, and you can squeeze it in between calls and meetings. I was able to get an advanced copy of her book and found myself highlighting sentences, whole paragraphs and entire pages. For every use of a hashtag, one dollar was donated by the teams to their team charitable foundations. Value buckets for him include education, inspiration, entertainment, exclusive information, and reciprocation.
Everyone was telling me to find balance, but when I hear that word it sounds like nails on a chalkboard. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed. Martin has worked with sports celebrities such as Dana White, Dwayne Johnson and a whole host of basketball players. Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented and potentially uncomfortable level of accessibility and ongoing affinity Filled with illustrative examples of social media successes including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines. This book is an excellent reminder of that fact that no matter how we chose to interact with social media, in the end it is one human being connecting and inspiring and sharing their ideas with another human being. Whether looking to bolster your social media involvement or uncovering insights on gaining the edge in business, Renegades Write The Rules is an easy read that covers the basics.